a gentle shampoo that strengthens + prevents future breakage for your strongest mane yet.

muggy weather, we're ready for you. this spray shields hair from frizz, humidity + 450° F heat.

all-in-one hair priming mist that detangles + protects against thermal damage

the magic of the wizard, now silicone-free! heat protect, detangle, + reduce frizz.

a dry finishing spray that adds instant volume + perfectly-imperfect texture.

get actually cleaner hair between wash days with a sweet twist on the #1 dry shampoo in the US*

scent stack with limited-edition perk up GUAVA GRANITA + an Ellis Brooklyn perfume sample—a $50 value.

an aura-activating scent powered by notes of juicy apricot, pink grapefruit + velvety vanilla.

perk up two ways with limited-edition perk up GUAVA GRANITA + travel-size perk up plus.

a blowout look with no blow dryer or hot air required

define your curls with this luxe styling cream that leaves curly hair soft + moisturized.

a curl defining, weather-protecting gel that boosts curls without the crunch.

go to bed with this overnight mask, resulting in hair that is 3x more hydrated by morning*.

treat hair to a trio of mini bestsellers that soften, strengthen + make all the magic.

3 steps for 3 days without frizz*